The Role of Marketing Ethics in Achieving Social Responsibility – An Exploratory Study of a Sample of Malls Clients in Baghdad

Abstract: Business Organizations have begun to understand the importance of keeping their good reputation in the business environment through performing ethical marketing activities, and bearing social responsibility in order to enhance their good image in the minds of customers. Furthermore maintains its ability to retain the current customers, acquire new ones, and build a lasting and profitable relationship with them. This research investigates the concept of marketing ethics and social responsibility through a sample survey of clients in Baghdad to analyze the ethical and immoral behaviors of marketers and discuss the extent to which companies operating in the mall apply; marketing ethics codes, which are guiding principles that marketers can use to develop performance of their organizations. The results showed a correlation between the dimensions of marketing ethics and social responsibility, with the exception of the pricing strategy. The most important conclusion was the inadequacy of the pricing policies of companies, and thus their weak contribution to the achievement of social responsibility. The most important recommendation was that companies should review their pricing policies, which contribute to their social responsibility in society.
Keywords: Marketing Ethics, Marketing Activities, Pricing Policies.

http://jaucs.com/ar/wp-content/uploads/2021/02/A6-2.pdf