Application of business management in the field of football with study of the case of Spanish clubs (Real Madrid) and (Barcelona)

Abstract Football has progressed from being a ritual and a celebration to becoming an amateur sport, a professional sport, and now, increasingly, a commercial sport. In the analysis of the football business model, the systemic approach should be adopted. If sport is regarded as one of the business sectors, then the application of business system methodology can be fully justified. The interest in creating a strong football business system calls for the search for ways to popularize the football business model and boost the economic potential of its participants. In the research, literature tends to ignore the business processes within the sports business. Besides, the systemic approach in the football business is usually limited to presenting the structural elements of the system and the superficial analysis of their importance. In this research, we seek to structure football business by using the business system perspective. The case study used here so explains the football business system, and this had been done by analyzing the financial and sports strategies of Real Madrid and Barcelona Clubs over the period (2000-2006) and exploring the different ways in which sports organizations can succeed, and how their success can be measured. The outcome of this research is providing the universal structure of the football business system that enables a more thorough conceptual analysis of the football business.

Keywords: Business Management, Football Industry, Real Madrid, Barcelona.

https://jeasiq.uobaghdad.edu.iq/index.php/JEASIQ/article/view/914/820

Nazar Habeeb Abbas

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