Author: Rasha Abd Al-Khaliq
The role of loyal workers enhance market share center the human resource management strategies / field research in cellular telecommunication companies
Abstract : The problem for the search to identify the role of loyal workers through (emotional loyalty, moral loyalty, continued loyalty) in enhancing the market share of the corporate center the human resource management strategies, namely (selection, training and development, and performance evaluation, and returns the system) for the parent company of cellular Allotsalat in Baghdad ,, and show the importance of research through the benefit to the company, through the importance of the search results, it draws the attention of decisionmakers and those in charge of managing these human resources on the importance of those resources and work to develop them and keep them in order to increase their loyalty towards their organization and then growth and increase market share for the company. as well as the staff working as taking place on the important and sensitive category because they deal daily, even on holidays and special occasions with large numbers of beneficiaries of their services and who vary their needs from one person to another, and it was the goal of search Hothdid concept and the importance and the role of the loyalty of workers to increase market share for companies through a resource management strategies Alepeshrah.oachtbar correlation relationship between the loyalty of employees and human resource management strategies. And test the correlation between the strategies of human resource management and market share for the company. As well as the correlation test (direct and indirect) between the loyalty of employees and market share through the strategies of human resources management .omarafh mutual impact between the variables of research and of the loyalty of employees and strategies of human resource management and market share for the company. the statement of proposals to ensure the successful activation of the role of loyal workers in enhancing the market share of the corporate center the strategies of human resources management, in line with the research methodology has been formulated hypotheses to refer to the possibility of the application of the scheme Search is there a significant correlation between the loyalty of employees and market share relationship, and whether there is a correlation spirits between the strategies of human resources management and market share and whether there is a significant effect of the loyalty of employees in market share, as well, is there a significant effect of the strategies of human resources management in market share, and because the service sector has become very important in the present time through his contribution. DOI: https://www.iasj.net/iasj/download/e50beb562ce201f3
The impact of organizational culture on marketing innovation: An analytical study of Choco Mania employees’ perspectives
Abstract: The current study looked at organizational culture as an independent variable with five sub-dimensions (individual and collective, authority distance, career development, avoiding uncertainty, masculinity, and femininity) and marketing innovation as a dependent variable with three sub-dimensions (individual and collective, authority distance, career development, avoiding uncertainty, masculinity, and femininity) (technological capabilities, research, and development activities, marketing activities). The study was conducted among Choco Mania Company employees and was based on the opinions of a sample of (33) personnel. The research problem was identified through field experience undertaken by firm researchers and is based on the inadequacy of the aspects of marketing innovation. Because of the company’s lack of appropriate knowledge of the aspects of organizational culture on the one hand and its strong relationship to marketing innovation on the other, the dimensions of organizational culture were proposed to contribute to correcting the weakness of marketing innovation. The study aimed to accomplish several objectives, the most important of which were to describe the dimensions of the research variables and the extent to which organizational culture contributes to activating the dimensions of marketing innovation, as well as to test the correlation and impact relationship between research variables in the company. To achieve these goals, the researchers used the questionnaire in the practical aspect of the research, as well as research and studies related to the subject of the research in the theoretical aspect, with reliance on (SPSS) to test and analyze the hypotheses of the relationship and the impact between the research variables. The research achieved a set of conclusions by testing and analyzing the hypotheses used in the study. The study finished with a series of suggestions that, if followed, might help to activate the aspects of marketing innovation. DOI: The impact of organizational culture on marketing innovation: An analytical study of Choco Mania employees’ perspectives