Abstract:
Information and communication technologies have had an upward trend over the past decades. Online shopping provides flexibility in the place and time of shopping activities. The current study applies the concepts and guidelines of the systematic review and meta-analysis to the most recent evidence on the intensity of online shopping, intending to resolve the controversies arising from past research in this area. Preferred Reporting Items for Systematic Reviews Meta-Analyses and Meta-analyses of Observational Studies in Epidemiology (PRISMA and MOOSE, respectively) were used to conduct this review. To evaluate the association between online shopping intensity and various influencing factors, we systematically searched the electronic database, including Scopus, Medline/PubMed, EMBASE, and the Web of Sciences (WOS), “online buying,” “online purchasing,” “online shopping” until Jan 2023. There is no constraint on period or language, and more publications were found by manually searching the citations list of chosen articles. Overall, 5708 studies were collected. After removing duplicated studies (274), 5434 studies have remained. During screening titles and abstracts, 250 studies were considered potentially eligible. Subsequently, 152 studies were excluded in full-text screening, including 98 in the evidence synthesis. The results related to the combined effect size of the variables showed that the satisfaction variable, followed by perceived value and shopping experience, have the most significant effect on online shopping intention. Also, the results showed that the effect sizes of other variables with low, medium, and high impact intensity were substantial and acceptable.
DOI: http://dx.doi.org/10.2139/ssrn.4414622
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