Author: Ahmed Fahmi Albarazanji

ABSTRACT: Management of university education is increasingly becoming one of the most critical elements of human practice in many countries around the world, due to its direct socioeconomic and political impact on society’s quality. Consequently, investment in a good higher education plan is significant for the evolution of future societies and generations and requires extraordinary effort from management in strategic planning as well as execution phases of education. In this regard, the conceptual idea of strategic planning plays a key role in the development of the Iraqi educational process, and many researchers have explored it as a critical tool that prepares institutions of higher education to respond to future scenarios and educational needs. The purpose of this study is to determine the impact of strategic planning practices on academic marketing in Iraqi private universities. The study sample was randomly selected and consisted of 139 professors who belong to private universities in Iraq. A questionnaire was used as an instrument survey and structured of 30 items, which was validated by experts, who provided positive results. The data were analyzed using simple and multiple regression and SEM analysis techniques. The results indicated that there is a positive impact of strategic planning practices on academic marketing in Iraqi private universities, which needs to take into consideration strategic planning practices. DOI: IMPACT OF STRATEGIC PLANNING PRACTICES ON ACADEMIC MARKETING IN IRAQI HIGHER EDUCATION

ABSTRACT: After a decade of war, Iraqi government embarks in the strengthening of private firms after years of sanctions. The government of Iraq for the preceding period after the international war and a series of several sanctions that negatively affected medical system focused on the development of the old medical system. Studies show that strategic foresight contributes to the success of organizations. Hence, this study aims to identify the impact of strategic foresight on the success of healthcare marketing in Iraq. A total of 171 respondent collected from private hospitals and clinics. The results revealed that strategic foresight with customer, market, competitive and technology foresight has a positive impact on healthcare marketing. DOI: Effect of strategic foresight on the success of healthcare marketing