Effect of strategic foresight on the success of healthcare marketing

ABSTRACT:
After a decade of war, Iraqi government embarks in the strengthening of private firms after years of sanctions. The government of Iraq for the preceding period after the international war and a series of several sanctions that negatively affected medical system focused on the development of the old medical system. Studies show that strategic foresight contributes to the success of organizations. Hence, this study aims to identify the impact of strategic foresight on the success of healthcare marketing in Iraq. A total of 171 respondent collected from private hospitals and clinics. The results revealed that strategic foresight with customer, market, competitive and technology foresight has a positive impact on healthcare marketing.

DOI: Effect of strategic foresight on the success of healthcare marketing

Ahmed Fahmi Albarazanji

See Full Bio