The Role of Marketing Ethics in Achieving Social Responsibility-An Exploratory Study of a Sample of Malls Clients in Baghdad

Business Organizations have begun to understand the importance of keeping their good
reputation in the business environment through performing ethical marketing activities, and
bearing the social responsibility in order to enhance their good’s image in the mind of customers.
Furthermore maintain their abilities in retaining the current customers, acquiring new ones, and
building a lasting and profitable relationship with them. This research investigates the concept of
marketing ethics and social responsibility through a sample survey of clients in Baghdad for the
purpose of analysing ethical and immoral behaviours of marketers and discussing the extent to
which companies operating in the mall apply; marketing ethics codes, which are guiding principles
that marketers can use to develop performance of their organizations. The results showed a
correlation between the dimensions of marketing ethics and social responsibility, with the exception
of the pricing strategy. The most important conclusion was the inadequacy of the pricing policies of
companies, and thus their weak contribution to the achievement of social responsibility. While the
most important recommendations were that companies should review their pricing policies, which
contributes to their social responsibility in society

DOI: https://www.iasj.net/iasj/download/ed2b598b9e7e9ae0

DR. Hameed Salim

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